If you're still running one lump ad campaign for every service call, you're paying too much per lead and winning too few full-system replacements. We build marketing specifically around getting your phone ringing for $5,000-15,000 installs, not just $99 tune-ups — with real cost-per-lead tracking so you know exactly what's working.
Book a Free Strategy Call →Google Local Services Ads currently deliver the highest return of any paid channel in HVAC — roughly $51 per lead with a 9.55x closed return, ahead of standard Google Ads search campaigns. Google Business Profile and organic search cost even less per lead, but LSA is what fills the gap fast while your organic presence builds. Most HVAC companies either aren't running LSA at all, or are running it without the review volume and licensing verification that make it actually convert.
| Channel | Cost per Lead | Notes |
|---|---|---|
| Google Local Services Ads | ~$51 | 9.55x closed ROAS — highest of any paid channel |
| Google Business Profile / organic | $5–$18 | Highest margin, no ad spend required |
| Referrals | $0–$25 | 50–70% close rate |
| Google Ads (non-branded search) | ~$149 | 4.37x blended ROAS |
Most HVAC companies run one unsegmented ad campaign covering every service — repair, maintenance, and full replacement — lumped together. Unsegmented campaigns average roughly $198 per lead. Splitting campaigns by service line, so your ad spend for a $9,000 system replacement isn't competing with your ad spend for a $150 filter change, is the single most avoidable mistake in this industry and the fastest fix we make.
Get you Google Guaranteed, verified, and running LSA campaigns that convert — the highest-ROI channel available to you.
Separate campaigns for replacement, repair, and maintenance so your high-ticket budget isn't diluted by low-value clicks.
Automated post-job review requests. More reviews directly improve LSA ranking and close rate on every other channel.
78% of home service jobs go to whoever responds first. A missed-call text-back system costs little and directly recovers lost bookings.
Nashville HVAC companies that want more full-system replacement business, not just service-call volume. If you're the owner or the one who approves marketing spend, we can move fast. If everything needs sign-off from a regional office, we're probably not the right fit for either of us.
Google Local Services Ads run about $51 per lead with strong close rates. Standard Google Ads search campaigns average closer to $149 per lead for non-branded terms. Total realistic monthly spend for a general HVAC company ranges from $1,500 to $6,000+ depending on market competitiveness and how aggressively you want to grow replacement volume.
Google Local Services Ads currently deliver the highest closed return on ad spend of any paid channel in the industry, around 9.55x. Google Business Profile and organic search cost less per lead but take longer to build.
The most common cause is running one unsegmented campaign covering every service type. Unsegmented campaigns average roughly $198 per lead, while campaigns split by specific service (replacement, repair, maintenance) typically perform significantly better.
Full system replacements typically range from $5,000 to $15,000 depending on system type and home size, which is why marketing built specifically to generate replacement leads — rather than low-value service calls — produces a much better return for the same ad spend.
Yes significantly. Approximately 78% of home service jobs go to whichever company responds first, yet missed-call rates across the industry run around 14%. A fast response system, such as automated missed-call text-back, directly recovers bookings that would otherwise be lost to a competitor.
We'll look at your current Google Business Profile and ad setup and tell you honestly what's working, what's wasting money, and what a segmented, LSA-first approach would look like for your business.
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